Most founders
don’t need more noise…

For more than 25 years, I’ve helped entrepreneurs, nonprofits, and organizations of all sizes bring clarity to their ideas, shape meaningful strategy, and build brands that connect.

At Structured Brands, I believe structure is what transforms good ideas into powerful brands. I start by listening—getting to the heart of what your brand stands for and what it needs to do next. Then I help you step back, see the whole picture, and create a clear, organized path forward.

That might mean shaping your message, defining your brand story, or developing the systems and assets that bring it all together—on your website, in your marketing, or across your team.

Because when your brand is built with structure—everything just works.

Simple. Strategic. Ready to scale.

About Wendy

Wendy Wiedenbeck, M.S.

Founder & Brand Strategist